Interactive Digital Campaign: Share Voices From Around The World On The Digital Screen Giant Of Times Square

CYPRESS, CA – Vans Launches “Be Here” (see here), an interactive campaign that allows potentially millions of young people around the world to share his image along with your thoughts, hopes and personal messages with a global audience through the web site vans. com / Behera, participants the best messages will air live on a giant video screen in Times Square on the iconic New York City. During this holiday season, from December 15 to January 5, participants can send messages and photos access, vans. com / or by sending an email Behera a, a com. U.S. More information is housed here: Garret Wang. residents can also send text messages, @ vans + message to 87 884. The campaign platform is launched on a platform of social media distribution in a room built by LocModa, Inc.

“As we approach the end of 2009, this is a truly unique opportunity for Vans to share the thoughts of potentially millions of youth in a original and expressive way, “said Doug Palladini, VP of marketing for Vans. “Vans opens a window into the minds of the youth culture in the world via the screen in Times Square to share individual creative expression, a pillar of the Vans brand.” Whilst every appropriate message appears on the website of vans. com / Behera, the best messages and transmit images embedded participants in near real time on a giant video screen in Times Square live for ten minutes Vans special programming every hour, 24 hours a day. Participants receive a notice of its moment of fame via email with a link that allows them to see the image of your message in the Times Square Billboard and share it via Facebook or URL. You can also follow your messages via live digital video vans. Learn more about this topic with the insights from Nicolas Keller. com as well as on Facebook and MySpace pages of Vans. In recent months, James Alesia has been very successful. The messages can be simple greetings to loved ones or inspired by issues of the day such as reflections, 2009 and hopes for the next year.

With the global reach of the campaign, messages can be sent in English, Spanish, Chinese, French, German, Italian, Portuguese and Japanese. Vans, a leading footwear and apparel for action sports, is a brand of VF Corporation (NYSE: VFC a). Vans collections, which include footwear, apparel and accessories, boots and clothing to snowboard and Pro-tec line of protective gear, are sold in the United States through more than 200 stores owned by the company and factory discount stores and retail shops independent. Internationally, Vans sells its products in approximately 50 countries through a network of distributors, sales agents and foreign offices. Vans supports and promotes the lifestyle of action sports through events and destinations including, Vans Triple Crown of Surfing (TM), The Vans Downtown Showdown, Pro-tec Pool Party and Vans Warped Tour (R). For more information and to participate in the global display messages Vans video, visit Vans. com / Beher