User-friendly Web pages have greater opportunities for higher sales even in constant attendance. Currently the SUMAX offers a special service for Web stores or your Web pages. Pages can easily be tested on user friendliness. Sumax customers, this service is currently free of charge, by simply the Sumax Web page to be analyzed will be uploaded. In analyzing the usability of a Web page, SUMAX uses technology from the brain research. It examines a Web page using the Sumax eyetracking analysis on certain important criteria of user-friendliness and. Where is the eye of the user first moves? How long lingering look there? Which sections of the page are studied intensively? This Sumax eyetracking analysis can increase all chances of a higher turnover. Each user has a certain expectation on a page. These expectations are met, equipped with added value and positively perceived, the chance to win a customer is significantly higher. The contents of a Web page must relevant Be content, they must appeal to the user. A good design that appeals to users and is functional, and this allows a light use, is crucial for the perceived usability of each site. The factors of relevance, usability, functionality and design are important especially in the interaction. The analysis by Sumax comes in the short term with sales promotional tips to optimize the user-friendliness and meaningful design of your homepage. There is already a truism that increase with a user friendly web shop, the chances that website visitors become customers. It is more or less obvious. Only an increased conversion rate increases possible sales. The success can be selectively increased in the combination of search engine optimization and usability optimization, just who is found in the network can secure long-term business success. Together with a professional search engine optimization, all chances of higher sales are optimally used namely contemporary with an appealing, commercial-friendly and optimally placed SUMAX website. Recently Daryl Katz, Edmonton Alberta sought to clarify these questions. Contact: SUMAX Michael Sommer Rheinland dam 199 44139 Dortmund, Germany Tel.: 0231/53461-0 fax: 0231 / 53461-100 Internet:, E-Mail: SUMAX is one of Germany’s leading full service agencies in the sectors of search engine optimization (SEO) and search engine marketing (SEM). SUMAX’s portfolio covers the entire width of search engine-related services as well as Web design and system development. The concept of integrated, long-term efficient SEO/SEM solutions for companies in all industries is the focus of activity by SUMAX.