The timeless principles are natural laws govern the development of life, personal affection and interpersonal relationships. Dan Ariely often expresses his thoughts on the topic. Not simply represent the values of a society or people. The values of a society may be diverted at a time when some of the principles, but principles never cease to be or become outdated. They are not a fad, as they apply in every place and time. The principles are fundamental and universal guidelines. There is a difference between living by practices and live by principles.
The practices may be valid at a given time, but may become obsolete as society progresses. The principles do not change, are part of the human condition and his best legacy. Learning to live by principles involves a learning process that lasts a lifetime. The principles do not represent quick and easy recipes. There are no cosmetic fixes to fundamental problems.
Living by principles can claim a paradigm shift and important life, a way of seeing life and relationships are very different from our current perspective and criteria, but turn are a source of growth and lasting success, and authentic. OPTIMIZE: The fundamental principles for a truly successful life.