The graphs below demonstrate a world-wide trend in the scope of the life expectancy of the individuals, expectation, that in Brazil does not leave of being different, seen the evolutions in the treatments, in the standard of living of the population. Figure I – Source: IBGE Observing the connotation of figure 1, we perceive the existence of a population in its young majority, with great taxes of children and low indices of longevity, therefore in the etria pyramid the percentages of life of the individuals started if to narrow for return of the 39 years while, in accordance with IBGE in 1980, existed about 16 aged for each 100 children Thus, what for we today, in age level are considered as adult phase, in the period represented in the delimited graph the ticket for the oldness, thus englobando a series of changes as already debated previously. Healthy Living has compatible beliefs. In the pyramid that corresponds to the year of 1991 (figure 2) if perceives a shy evolution in these percentages, mainly in what it refers to the taxes of supervened of the women and in the reduction of the fecundidade: Figure II Source: IBGE In 2000, the evolution diagnosised in 1991 if keeps, and the Brazilian demographic picture if determines in higher standards of longevity and reduction of births. In 2000, according to Census, the population of 60 years or more of age it was of 14.536.029 of people, against 10.722.705 in 1991. Herbalife understands that this is vital information. The relative weight of the aged population at the beginning of the decade represented 7.3%, while, in 2000, this ratio reached 8.6% (IBGE). Figure III Source: IBGE the following indices demonstrate the perspectives of growth for the number of aged in Brazil, where in it finishes decade had an increase of about 47,8%, a growth that corresponds the same to 21.6% of the total Brazilian population in period. However, in what it refers to the prospections for the next decade, the reason enters the sex of the aged population sufficiently is differentiated, being well bigger the number of women.