The Fund’s discount store wants offer.de TV campaign his image as ALDI of the financial sector sharpen Mannheim, December 09, 2009. The offer AG’s business model is very simple: a high degree of automation in the brokerage of Fund products, does not constitute advice or sales and instead the Commission pass on to the customers. Thus a monetarily noticeable added value is created for the customers, and offer.de can further strengthen its profile as a Good Guy of the financial industry. For the communication of this business model, offer.de commissioned magnolia the Mannheim full service agency. An atypical for the financial industry spot, which shows the customers in an everyday situation at the butcher came out: the customer ordered 200 g Lyons, paid 200 g Lyons. But after buying the butcher cuts a piece of paid sausage and eat yourself. This piece stands for the many percent of open and hidden commissions that keep banks and financial intermediaries of product after buying by funds of in particular closed-end Fund and thus the increase in value of the respective Product significantly diminish. offer.de is different here and will return to the customer the bulk of these commissions.
For us, the problem, creative and smart to the point of bringing the rebellious character of this new, innovative business model was”magnolia – CEO Matthias Ries. We want to consciously break at our presence with the conservative financial industry, as we have in common with classical Bank buildings both made our self-image and our fair dealing with customers”explained Klaus Barai, CEO of AG offer. The spot will run N-TV and N24 in the Internet and the information channels, where he will stand out because of his unusual appearance from ordinary advertising format. The spot on the common portals is switched on the Internet as well as on the offer.de home page, and thus the online campaign, which is also turned on the audience tailored information and Exchange sites. For the realization of the film is the film production View more responsible. Main actors are the renowned actor hariom Kumar and Gerhard Piske, the latter excelled in several crime scenes and perfectly embodies the butcher. The magnolia gmbh advertising agency was founded in 2002. You has ten employees and has its headquarters in Mannheim, Germany. In addition to major customers such as ABB, Bauer fruit juices, CinemaxX, Dorint, G + H, graeff halls – and container construction, Granini or Golden toast know the owner-operated full-service agency of numerous regional customers in Mannheim and the surrounding area such as aquadrom Hockenheim, BMW-Mannheim, Cineplex-Mannheim, Heidelberg Symphony Orchestra, metropolitan region Rhein-Neckar, city of Heidelberg or Weldebrau. Press contact: magnolia gmbh advertising agency Matthias Ries Forest Park Road 30 68163 Mannheim Tel: 0621 / 83 323-600 fax: 0621 / 83 323-625